Global e-commerce platform Cafe24 announced that it will be hosting its ‘Winning Kakao marketing strategies’ webinar with Kakao on July 29, 2 p.m. KST.

The upcoming webinar will be spearheaded by Cafe24 Marketing, the company’s marketing arm that expertly draws advertising strategies from Cafe24’s big data of 1.9 million online stores. Presentations will be geared toward growing online brands and will discuss marketing strategies built on style trends, customer behavior patterns, and sales trends. Discussions will pinpoint effective ad management know-how and best-use cases for global ad platforms like Facebook, Instagram, and Google.

A Kakao expert will also share the best ways to use the company’s advertising services based on Kakao Talk, its chat service with 46 million users. The session will explore how merchants can utilize Kakao’s many tools like Kakao Sync, Talk Notification, Kakao Pixel & SDK (software developer suite) to create effective online campaigns.

The case study of an online brand that successfully pushed its advertising strategy to gain more revenue will also be shared. Clothing brand Kammi Apparel launched its Kakao advertising campaign via Cafe24 Marketing services last year. From September 2020 to June 2021, the brand’s revenue rose 400% and customer numbers jumped 250%.

Going forward, Cafe24 will be hosting more strategic webinars with its advertising partners. The company hopes to help merchants apply advertising know-how to their online store operations and grow their business even faster.

The webinar is free to attend, and sign-ups are available on the Cafe24 homepage.

“Cafe24 Marketing’s expertise is differentiated by the big data of our 1.9 million stores and is the key to guiding brand after brand to success,” said Lee Jaesuk, CEO of Cafe24. “We will continue to provide systematic consulting and partner with various companies to help more merchants succeed in their marketing efforts.”

Meanwhile, Cafe24 and Kakao signed an MOU for vitalizing e-commerce marketing in December 2019.