Read the latest news about cafe24.
Read the latest news about cafe24.
DTC is the best strategy for creating content and going global
DADA Pick’s content-based approach reaped 40X biz growth in less than two yrs
Direct-to-Consumer
(DTC) and content are emerging as the key strategies to succeed in e-commerce
in the post-COVID era.
Global
e-commerce platform Cafe24’s webinar with CJ ENM on “DTC
Brand’s Post-Pandemic Content Marketing Strategies” attracted more than 1,000
merchants and attendees.
The
webinar focused on the DTC business model and content marketing. Cafe24 and CJ
ENM experts shared insights that e-commerce merchants can use to increase their
business competitiveness.
Jessica
Song, Head of Cafe24’s Enterprise Business, emphasized DTC in e-commerce and
further explained its importance. DTC stores have the advantage of publishing
plenty of image, text, and video content on their store website. Stores are also
easily integrated with major social media channels like Facebook, Instagram,
blogs, messengers, and online marketplaces in various countries. Such extended
presence on multiple channels allows merchants to scale their contents’
exposure to consumers worldwide.
“Merchants
should view their DTC stores as a type of base camp through which they can
center their globalization strategies,” said Song. “The key to their success
will be leveraging multiple channels like online marketplaces that have
different customer targets.” She added, “DTC should be the first game plan for
brands wanting to maximize their competitiveness.”
CJ
ENM introduced its Media Commerce store, DADA Pick, as a DTC success case that
utilized content marketing. The brand launched on Cafe24’s platform in December
2018.
Jaejoon
Lee, Head of CJ ENM’s v-commerce business, said, “DADA Pick effectively uses
media content to appeal product benefits and encourage consumer purchases.” He
said, “We specifically try to create content that highlights product strengths.”
As a result, the brand achieved more than 40-fold sales growth in just a year
and a half since its launch. It’s continuing on its growth trajectory with, more
than 1.1 million monthly visitors to the store.
DADA
Pick publishes image and video content introducing its products on its many
store-linked social media channels, including Instagram and YouTube. This is
leading to a rapid increase in brand searches and store visitors.
CJ
ENM’s session introduced other companies and brands that successfully employed
content marketing methods. These content marketing strategies include utilizing
television programs, soap operas, influencer branded content, customized
advertising, product placement, and virtual ads.
Attending
merchants gained insights to implement their own content marketing strategies
to differentiate their brand and achieve business growth. Cafe24 and CJ ENM
will continue to work together to support merchants with effective content
marketing strategies to gain more edge in the market.
Jaesuk Lee, CEO of Cafe24, said, “The spread of contactless culture will continue to drive online commerce forward.” He added, “Cafe24 will continue to introduce best practice cases and know-how of distinguished brands to help anyone interested in starting a business launch their store and grow.”