Cafe24 is increasing its online shopping malls’ competitive edge in Facebook marketing. 

Global e-commerce platform Cafe24 announced on Mar 7 the launching of its ‘FBE (Facebook Business Extension) Service,’ which provides easy integration of all necessary Facebook marketing tools in a single downloadable suite.

The newly-launched FBE Service integrates the ‘API (Application Programming Interface)’ of Cafe24’s e-commerce solution and Facebook, allowing online sellers to easily utilize Facebook’s various marketing tools via their Cafe24 administrator page.

The FBE Service offers various auto-generated functions including auto-creation of an official Facebook business page, auto-installation of customer behavior analysis ‘Pixel Code’ tool, and auto-creation of a product catalogue. This makes it easier for online sellers to initiate Facebook marketing ad campaigns for customized targets.

The FBE Service also enables online sellers to maximize marketing effectiveness by instantly displaying catalogued products within their Facebook Shop and responding to customer feedback through Facebook Messenger.

Going forward, Cafe24 plans to update its FBE Service with all future Facebook and Instagram marketing service updates.

Cafe24 CEO Lee Jaesuk said, “Cafe24’s new service launch makes it easier for online sellers to utilize Facebook’s 2.3-billion-user-platform for their marketing endeavors.” He added, “Cafe24 will continue to enhance our shopping mall solution so that online sellers can conveniently use different marketing channels to increase customer base and go global.”

The FBE Service is free to download for all Cafe24’s online sellers in the cafe24 App Store.